Friday, May 9, 2014

Mockingjay Bash at Cannes

In an interview with the Hollywood Reporter, Lionsgate executives Rob Friedman and Patrick Wachsburger confirmed that there will be a Hunger Games-themed celebration at the Cannes Film Festival later this year. According to the response from rumors earlier this year, there won't be a trailer from the film at the festival.
For the second year in a row, you are planning to host a Hunger Games bash at Cannes. Why incur the big expense when Mockingjay: Part 1 isn't actually playing at the festival?

Friedman: The good news is, everyone is in Europe already. We’re a worldwide company, and it’s a big opportunity for our international distributors to actually hear what the worldwide plans are for the film, which opens in November. Cannes is the best publicity opportunity from an international penetration perspective.

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