Doctor Who Promo Coming Sunday

The BBC has announced that a "first look of the new Doctor Who and friends" will air this Sunday during the World Cup final and online. This will probably be a trailer that they're trying to get in front a larger audience than those who are looking at stuff online during Comic Con. For reference, the game is scheduled to air 3:50-6:35pm British Time (10:50-1:35 EDT) on BBC One (with a 50-minute "build-up" immediately beforehand).